Become an Affiliate

Join us at Billy Bets as a marketing partner and tap into a straightforward affiliate programme built for publishers, streamers, affiliates and marketing partners. We work with a wide range of referrers and focus on clear commercial terms, reliable tracking and practical marketing support so you can grow your audience and monetise traffic with minimal fuss.

Programme purpose

Our affiliate programme exists to create mutually beneficial partnerships. We want to drive player acquisition in a compliant, sustainable way while giving partners a transparent commercial framework. Whether you run a content site, stream regularly or manage paid media, we provide the tools and guidance to convert your audience into active customers for BillyBets.

Partnership benefits

Partners receive access to tailored promotional assets, a dedicated account manager and flexible commercial models to suit different traffic types. We prioritise clear communication, timely reporting and practical advice on conversion optimisation. Our approach is focused on steady, long-term value rather than short-term spikes.

Commission structure

We offer flexible remuneration models to match different partner needs. Options include performance-based revenue arrangements, fixed-fee placements and hybrid solutions. Commission is paid on validated, compliant player activity and can be adapted by mutual agreement as partnerships scale. Exact terms are set during onboarding to reflect traffic quality and the promotional mix.

Tracking and reporting

Transparency is central to how we work. Partners get access to a secure affiliate dashboard with clear metrics on clicks, registrations and converting players. Reporting includes player activity, reversals and validated revenue so you can review performance and optimise campaigns. We record all conversions and provide detailed reports on request to support reconciliation.

Marketing tools and support

We supply a range of ready-made assets including banners, landing pages and link formats tailored for different markets. Creative kits are updated regularly and can be localised for UK audiences. Your account manager will help with A/B suggestions, promotional calendars and compliance guidance to ensure all activity meets legal and regulatory expectations.

Long-term cooperation

We focus on building lasting relationships. Partners benefit from periodic commercial reviews, bespoke deals for high-performing channels and ongoing optimisation support. If you want a partner that treats affiliate activity as a strategic channel, BillyBets offers a pragmatic, collaborative approach designed for steady growth.